NaN
/
of
-Infinity
BE BOLD. BE UNIQUE.
Our mission is to curate and deliver some of the most distinctive and innovative fashion pieces from around the world to you.
JOIN THE CREW FOR 10% OFF
Sign up for our emails and receive 10% off your first order - along with all the latest news, trends, and exclusive email-only sales.
- Please enter a valid email address
- Please fill in all required fields
Powered by
MailBerry
✅ Thanks for subscribing
Something went wrong.
2 days ago
Powered by
Verified
Shopping at Sonas Denim is like having a personal shopper. The proprieter, Gerry Kelly, welcomes each customer as if he is inviting them into his home. For example, a couple entered the store and he immediately welcomed them and offered his assistance in a very low key way. He picked out a coat for the gentleman that he felt would be a good fit. The gentleman was initially surprised by Gerry's suggestion but then he looked at the jacket more carefully and tried it on,. The look on his face was priceless. Likewise, everyone else in the store was smiling. Those moments happen frequently for customers at Sonas Denim. In fact, "sonas" means good fortune or happiness in Gaelic.
My first visit to Sonas was also a surprising moment of pleasure, considering I have never enjoyed shopping for clothing. From my earliest experiences, shopping for clothing was as much fun as going to the dentist. In this case, Gerry completely changed my attitude toward shopping and now I look forward to Gerry's assistance with any shopping needs that I have. I've received numerous compliments whenever I wear pieces from Sonas.
For high fashion, low pressure, good vibes and affordable prices, I highly recommend shopping at Sonas Denim.
Show more
2 days ago
4 months ago
Powered by
Verified
Enjoyed King Floyd Martini Cocktails at Sonas! Best ever! Can’t wait to enjoy during holiday and our new year celebration!
Lorena & Thomas
4 months ago
6 months ago
Powered by
Verified
Gerry is fabulous and decked me out immediately with badass fashion and authentic cowboy boots Lucchesse’s!
6 months ago
6 months ago
Powered by
Verified
Wonderful comfortable service. I have returned many times to find new and cool clothes for myself. Great clothes and outfits for going out or cruising on a Saturday
6 months ago
6 months ago
Powered by
Verified
Every time I come to Fairfax baby sitting my grandson it's a must to stop by at Sonas and get a piece of the coolest clothing you can find. Keep on rocking Gerry!
6 months ago
10 months ago
Powered by
Verified
Amazing store! Has unique clothing and Gerry was awesome helping us select some prized clothing items. Will definitely be back next time we drive through town.
Show more
10 months ago
10 months ago
Powered by
Verified
Classy store with classy clothes. Jerry, the owner, greeted us and helped us select a unique Embroidered World Peace Men’s t-shirt and a very classy “Take no Prisoners” A-symmetrical Cardigan sweater for me. Expensive and worth it. Love this store!
Show more
10 months ago
1 year ago
Powered by
Verified
Had an amazing time at SONAS in Fairfax. Gerry is ann incredible designer and a warmhearted, Irishman and I highly recommend all his clothes.
1 year ago
1 year ago
Powered by
Verified
Stopped in SONAS while my band was playing nearby. Picked up this jacket and it was our best purchase of 2023! The owner Gerry really nailed it... he said this was something our guitarist could wear everywhere and he was right. It's been worn it at so many gigs all across the country. Can't wait to go back!
Show more
1 year ago
1 year ago
Powered by
Verified
I love this shop! Jerry is a real class act and he carries the coolest clothing in the area.
Pictured is the jacket I bought recently.
1 year ago
1 year ago
Powered by
Verified
Gerry was SO helpful! Came in to just browse. And left with an awesome coat! Such a fun feeling in the shop and fab clothes! Can’t wait to go back next time I have a fun event to go to 👏👏
Show more
1 year ago
1 year ago
Powered by
Verified
Gerry has a real eye for style! Rolled into the shop one day & was instantly greeted by a cool dude with great flair! Landed me on the newly procured summer shirt selections that are coveted pieces hanging in the closet today! Go see Gerry @Sonas Fairfax for the latest & greatest in standout California fashion for men, and women!
Show more
1 year ago
1 year ago
Powered by
Verified
My favorite store in Fairfax and in all of Marin! Gerry's personal touch and personalized service is extraordinary and it's easy to see why so many customers become friends. If you're looking for the coolest clothes in town, look no further. My closet is quickly filling with great jackets, shirts and blouses from Sonas! I love their progressive philosophy about the use of animal products in clothing and shoes...they only sell vintage leather...and the quality of their vegan leather jackets is unbeatable.
Show more
1 year ago
1 year ago
Powered by
Verified
Sonas has some of the coolest threads in Marin! Gerry prides himself on creating unique and stylish looks for men and women. If you’re looking to up your fashion game, Sonas won’t let you down!
Show more
1 year ago
1 year ago
Powered by
Verified
Sonas! What a perfect addition to Fairfax! A slice of silver lake or echo park meets San Geronimo and it's all wrapped up in the coolest fashion. I was there for about 30 minutes and the owner Jerry seemed to know and Greet almost every passerby by name and THEIR DOGS-and he went out of his way to give the dogs treats (after getting the ok from the owner). Gerry, the owner hails from Rathfarnham, a suburb of Dublin, Ireland. Kind , Genuine, social and down to earth ...and a man with good taste. A win for Marin! (Thanks for suggesting a great Jacket, it looks great).
Show more
1 year ago
1 year ago
Powered by
Verified
Great place! Gerry Kelly has wonderful clothes and the store is very welcoming!
1 year ago
1 year ago
Powered by
Verified
Great shop! My wife and I wandered in on a Sunday evening and had a long, friendly conversation with Carol about vintage stage clothes. I went back on a Wednesday morning and Gerry spent a long time showing me a variety of items. I walked out with a couple of things that look great and will work well. Look forward to stopping in again next time we're in Fairfax!
Show more
1 year ago
1 year ago
Powered by
Verified
Gerry is the best - and check out the jeans - original designs (and hot)! This is a gem if you — like me — still like shopping in-person where you are able to touch the fabric, try it on, and parade in front of a super supportive staff.
Show more
1 year ago
1 year ago
Powered by
Verified
Jerry runs a very cool shop with some very well fitting clothes, plenty to fit a tall 6’5” individual such as myself, even! Definitely take a look!
1 year ago
1 year ago
1 year ago
Powered by
Verified
Super cool men’s clothes, locally made, at affordable prices! And Gerry is arguably the nicest guy in Fairfax.
1 year ago
1 year ago
Powered by
Verified
Great shopping place to find interesting and unique clothes.The owner gave me many choices to try on.
1 year ago
1 year ago
Powered by
Verified
Love love love this store!!! Each piece of clothing is super unique and high quality. I have bought multiple jackets from here. You can tell Gerry really cares about the people that walk into the store and he wants you to find pieces that will be the perfect addition to your wardrobe.
Show more
1 year ago
1 year ago
Powered by
Verified
Awesome place, Awesome Owner. Every piece is a hit for men and women. Will definitely be back more!
1 year ago
1 year ago
Powered by
Verified
I ducked into Sonas to escape the rain and am so glad I stumbled upon this treasure. Gerry was really welcoming and friendly and I ended up finding a perfect piece on sale. I can’t wait to go back when I have more time!
Show more
1 year ago
1 year ago
Powered by
Verified
Jerry is great, super helpful and with an innate sense of style! And his clothes are very chic, edgy and original.
1 year ago
1 year ago
Powered by
Verified
Always beautiful fashion! Great prices and wonderful service. Thank you for keeping us young!
1 year ago
2 years ago
2 years ago
Powered by
Verified
Sonas is a wonderful gem nestled into the sweet heart of Fairfax choked full of a wonderful selection of men’s and women’s clothing and accessories. Gerry helped me choose a super nice shirt for hubby and of course I just had to pick up a fantastic jumper for a music festival this weekend. Best part was chatting with Gerry though . Highly recommend stopping in !
Show more
2 years ago
2 years ago
Powered by
Verified
We wandered into the shop after an early dinner at Village Sake, and wow did it impress. Gerry has curated an amazing collection. I left with an awesome jacket that is edgy and exactly perfect. I will be back ... regularly!!!
Show more
2 years ago
2 years ago
Powered by
Verified
Great boutique. Excellent funky clothes that have style and an edge, and at great prices. Gerry does a great job curating the place. We'll be back for more.
2 years ago
2 years ago
Powered by
Verified
Super stylee find on the main drag in Fairfax. Gerry is a true tastemaker, and the pricepoint for such fine threads is serious value to boot!
2 years ago
2 years ago
Powered by
Verified
Wore my new shirt we purchased at Music Festival day, never gotten more compliments...felt like rockstar! Thanks Gerry
2 years ago
2 years ago
Powered by
Verified
I live in the area and stop by every month or so to see the latest clothing and jewelry. This store is a gem! I inevitably find a unique present for a friend or gift to myself that is both artistic and stylish. The owner, Gerry, is welcoming and friendly.
Show more
2 years ago
2 years ago
Powered by
Verified
Gerry’s shop is awesome! He has a great inventory full of really interesting men’s and women’s clothes. It fits with funky Fairfax, but is still uniquely current. And Gerry is super friendly and attentive. It’s great having Gerry and Sonas in the neighborhood!
Show more
2 years ago
2 years ago
Powered by
Verified
I just discovered Sonas Men's & Women's Clothing right here in my home town of Fairfax! What a revelation. This store is awesome and so is its proprieter Gerry Kelly! You'll have a blast and come out of their looking better dressed than ever! I know I did!
Show more
2 years ago
2 years ago
Powered by
Verified
Great styles, great quality and Gerry is knowledgeable and really easy to work with.
2 years ago
2 years ago
Powered by
Verified
Great place ! I love the design of the clothes, very pleasant to wear
and they fit really well.
2 years ago
2 years ago
Powered by
Verified
Really enjoyed my shopping experience at Gerry's store - super helpful and intuitive service and a deep colleciton of truly unique clothing. Best of all, I cant wait to wear my new jacket as much as possible. Thanks Gerry, I will be back!
Show more
2 years ago
2 years ago
Powered by
Verified
Sonas turned out to be a great find! The store front is very attractive with an array of stylish apparel. Inside there's a variety of clothing, footwear and jewelry. Gerry, the proprietor, was very personable and sincerely wanted to help his customers.
Show more
2 years ago
2 years ago
Powered by
Verified
Sonas has high end fashion with a healthy balance of statement for my taste. Dudes super cool too which makes the store a great experience. Rockstar life awaits
Show more
2 years ago
2 years ago
Powered by
Verified
Lovely shop in Fairfax full of unique and fun fashion. Really great customer service! A joy to shop here.
2 years ago
2 years ago
Powered by
Verified
Love this store. Such fun apparel and accessories and the sweetest owners. I love my bag and will be back.
2 years ago
2 years ago
2 years ago
Powered by
Verified
Gerry was very friendly and welcoming when we came into his store. He has an interesting selection of stylish women's and men's clothing including stage wear. I was very pleased to see he had a few vegan handbags including one I purchased for a birthday gift. I look forward to returning!
Show more
2 years ago