Irish Entrepreneur On A Mission To Build A Compassionate, Free Spirited, Global Lifestyle Fashion Brand

My name's Gerry Kelly, I'm an Entrepreneur from Dublin, Ireland and the founder and CEO of Sonas Denim, a sexy, unique fashion forward denim company that was founded at Burning Man. For the past 3 years I've put my heart and soul into building the next great denim company. I won't deny it, it's the toughest endeavor I have ever started, but I have made a vow to myself and many other amazing people who have helped me along this journey so far, that I'm going to take it all the way to completion, and I'm a man of my word 

I've done a few tough things in the past such as finishing an Iron man Triathlon, running 150 miles across the Sahara desert in 120 degree's heat with all my clothing and food on my back, just to name a few, but holy @#!%, the fashion business is a different animal.

Speaking of animals, my wife Christine has spent the last seventeen years saving dogs from death row and is actively working towards building her own Animal Sanctuary in California.  So for every pair of jeans we sell we donate a portion of our net profits to my wife's non-profit -  see for more information

Anyway, back to my story, I love a Challenge and I've even made up my own quote "As long as i'm breathing, I'll never quit" Gerry Kelly 2011

I have no background in fashion whatsoever, I used to work in construction than I was a bar tender and then I jumped on the real estate bandwagon and lost my ass and now i'm in the fashion arena. 

If you want to read my story, stay tuned, I'll be posting a blog every few weeks, telling you where I came from, my journey to the US and all the do's and don'ts (which I have learnt through trial and error) and my personal journey from idea to opening a store and getting my jeans worn by some of the hottest celebrities in Hollywood. All grass roots my friends, no big marketing budget here, just yet.

Cheers & Sonas

I look forward to connecting with you all

Gerry P.S. That's me with my amazing supportive wife and 9 month old son Gerry Jnr and one of our many unique jeans.